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| COURSE STRUCTURE | |||||
|---|---|---|---|---|---|
| 1st Grade Fall Period | |||||
| Course Code | Course Name | Type of Course | T+P | Credit | Ects |
| MATH101 | MATHEMATICS FOR SOCIAL SCIENCES I | Compulsory | 2 + 2 | 3.00 | 5.00 |
| TUR101 | TURKISH LANGUAGE AND TURKISH COMMUNICATION | Compulsory | 2 + 0 | 2.00 | 4.00 |
| ISS101 | INTRODUCTION TO SOCIAL SCIENCES | Compulsory | 2 + 0 | 2.00 | 5.00 |
| PSY105 | INTRODUCTION TO PSYCHOLOGY | Compulsory | 3 + 0 | 3.00 | 7.00 |
| LAW195 | BASIC PRINCIPLES OF LAW | Compulsory | 3 + 0 | 3.00 | 5.00 |
| ITR103 | ECONOMICS FOR BUSINESS I | Compulsory | 3 + 0 | 3.00 | 4.00 |
| Total ECTS | - | - | 30 | ||
| 1st Grade Spring Period | |||||
| Course Code | Course Name | Type of Course | T+P | Credit | Ects |
| MAN106 | MATH FOR BUSINESS II | Compulsory | 3 + 0 | 3.00 | 5.00 |
| MAN104 | INTRODUCTION TO BUSINESS | Compulsory | 3 + 0 | 3.00 | 6.00 |
| LAW258 | BASIC PRINCIPALS OF COMMERCIAL LAW | Compulsory | 3 + 0 | 3.00 | 5.00 |
| TCT102 | HISTORY OF THE REPUBLIC OF TÜRKİYE | Compulsory | 2 + 0 | 2.00 | 4.00 |
| ITR102 | ECONOMICS FOR BUSINESS II | Compulsory | 3 + 0 | 3.00 | 5.00 |
| SRCB100 | SOCIAL RESPONSIBILITY PROJECT AND CAREER PLANNING | Compulsory | 0 + 1 | 1.00 | 5.00 |
| Total ECTS | - | - | 30 | ||
| 2nd Grade Fall Period | |||||
| Course Code | Course Name | Type of Course | T+P | Credit | Ects |
| ILM241 | PRODUCTION AND OPERATIONS MANAGEMENT | Compulsory | 2 + 1 | 3.00 | 6.00 |
| MAN201 | MANAGEMENT AND ORGANIZATION | Compulsory | 3 + 0 | 3.00 | 6.00 |
| MAN221 | FINANCIAL ACCOUNTING | Compulsory | 2 + 1 | 3.00 | 5.00 |
| MAN241 | BUSINESS COMMUNICATION AND NEGOTIATION TECHNIQUES I | Compulsory | 1 + 2 | 2.00 | 3.00 |
| MAN205 | QUANTITATIVE METHODS IN BUSINESS | Compulsory | 1 + 2 | 2.00 | 4.00 |
| ECON215 | STATISTICS FOR SOCIAL SCIENCES | Compulsory | 2 + 2 | 3.00 | 6.00 |
| Total ECTS | - | - | 30 | ||
| 2nd Grade Spring Period | |||||
| Course Code | Course Name | Type of Course | T+P | Credit | Ects |
| MAN301 | ORGANIZATIONAL BEHAVIOR | Compulsory | 3 + 0 | 3.00 | 5.00 |
| MAN214 | APPLIED STATISTICS | Compulsory | 2 + 2 | 3.00 | 6.00 |
| MAN232 | HUMAN RESOURCES MANAGEMENT | Compulsory | 3 + 0 | 3.00 | 5.00 |
| MAN252 | PRINCIPLES OF MARKETING | Compulsory | 3 + 0 | 3.00 | 5.00 |
| MAN223 | FINANCIAL ACCOUNTING II | Compulsory | 3 + 0 | 3.00 | 5.00 |
| HIST110 | HISTORY OF CIVILIZATION | Compulsory | 2 + 0 | 2.00 | 4.00 |
| Total ECTS | - | - | 30 | ||
| 3rd Grade Fall Period | |||||
| Course Code | Course Name | Type of Course | T+P | Credit | Ects |
| MAN351 | MARKETING RESEARCH | Compulsory | 3 + 0 | 3.00 | 5.00 |
| MRK303 | INTEGRATED MARKETING COMMUNICATION | Compulsory | 3 + 0 | 3.00 | 5.00 |
| MRK305 | STRATEGIC BRAND MANAGEMENT | Compulsory | 2 + 1 | 3.00 | 5.00 |
| SECP0011 | Department Elective Course Group - 1 | Department Elective - 1 | - | - | 5.0 |
| SECP0012 | Department Elective - 2 | - | - | 5.0 | |
| SECP0013 | Department Elective - 3 | - | - | 5.0 | |
| Total ECTS | - | - | 30 | ||
| 3rd Grade Spring Period | |||||
| Course Code | Course Name | Type of Course | T+P | Credit | Ects |
| MRK302 | ADVANCED MARKETING RESEARCH | Compulsory | 3 + 0 | 3.00 | 5.00 |
| MRK304 | BRAND MANAGEMENT | Compulsory | 3 + 0 | 3.00 | 5.00 |
| MAN355 | DIJITAL MARKETING | Compulsory | 3 + 0 | 3.00 | 5.00 |
| SECP0011 | Department Elective Course Group - 1 | Department Elective - 1 | - | - | 5.0 |
| SECP0012 | Department Elective - 2 | - | - | 5.0 | |
| SECF0011 | Faculty Elective Course Group - 1 | Faculty Elective - 1 | - | - | 5.0 |
| Total ECTS | - | - | 30 | ||
| 4th Grade Fall Period | |||||
| Course Code | Course Name | Type of Course | T+P | Credit | Ects |
| MAN431 | SOCIAL RESPONSIBILITY AND PROFESSIONAL ETHICS | Compulsory | 2 + 1 | 3.00 | 5.00 |
| MRK399 | SUMMER INTERNSHIP | Compulsory | 0 + 0 | 0.00 | 5.00 |
| MRK401 | MARKETING LAW | Compulsory | 3 + 0 | 3.00 | 5.00 |
| SECP0011 | Department Elective Course Group - 1 | Department Elective - 1 | - | - | 5.0 |
| SECP0012 | Department Elective - 2 | - | - | 5.0 | |
| SECP0013 | Department Elective - 3 | - | - | 5.0 | |
| Total ECTS | - | - | 30 | ||
| 4th Grade Spring Period | |||||
| Course Code | Course Name | Type of Course | T+P | Credit | Ects |
| MRK402 | NEW TECHNOLOGIES IN MARKETING | Compulsory | 3 + 0 | 3.00 | 5.00 |
| MRK406 | MARKETING SIMULATION | Compulsory | 3 + 0 | 3.00 | 5.00 |
| MRK404 | DATA MINING IN MARKETING | Compulsory | 3 + 0 | 3.00 | 5.00 |
| SECP0011 | Department Elective Course Group - 1 | Department Elective - 1 | - | - | 5.0 |
| SECP0012 | Department Elective - 2 | - | - | 5.0 | |
| SECF0011 | Faculty Elective Course Group - 1 | Faculty Elective - 1 | - | - | 5.0 |
| Total ECTS | - | - | 30 | ||
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