| # | Programme Learning Outcomes | |||
|---|---|---|---|---|
| Knowledge | ||||
| Theoretical and/or factual knowledge | Aim | Objective | % | |
| 1 | 1 | |||
| 1 | Understand the advanced concepts and theories in the field of marketing management | 5 | 5 | 100.00 |
| 2 | Awareness for the legal framework that shapes the boundaries of business life. | 4 | 4 | 80.00 |
| Skills | ||||
| Cognitive and/or practical skills | Aim | Objective | % | |
| 1 | 1 | |||
| 1 | Analyze the corporate environment, understand business processes, identify relationships between system components and diagnose problems. | 5 | 5 | 100.00 |
| 2 | Can produce and develop innovative solutions to organizational problems that are not clearly defined. | 5 | 5 | 100.00 |
| 3 | Can apply for strategic decisions while current theories and use of appropriate management tools and methods. | 4 | 4 | 80.00 |
| Personal & Occupational Competences In Terms Of Each Of The Following Groups | ||||
| Autonomy & Responsibility | Aim | Objective | % | |
| 1 | 1 | |||
| 1 | Gains the ability of data collection, literature review and analysis for business-specific areas, especially marketing. | 5 | 5 | 100.00 |
| 2 | Can use software and applications widely used in marketing and business. | 4 | 4 | 80.00 |
| Learning to Learn | Aim | Objective | % | |
| 1 | 1 | |||
| 1 | Can communicate effectively with people from different cultures, both internally and externally, orally and in writing. | 5 | 5 | 100.00 |
| 2 | Can evaluate the contributions of individuals from different profiles and communicate effectively as a team player and make positive contributions. | 5 | 5 | 100.00 |
| 3 | Understands ethical standards in personal and business management profession. | 4 | 4 | 80.00 |
| Communication & Social | Aim | Objective | % | |
| 1 | 1 | |||
| 1 | Understands active citizenship and social responsibility. | 4 | 4 | 80.00 |
| 2 | Understands the importance of lifelong learning in their personal and professional development. | 5 | 5 | 100.00 |
| Occupational and/or Vocational | Aim | Objective | % | |
| 1 | 1 | |||
| 1 | Able to analyze the corporate environment, understand business processes, identify relationships between system components, and diagnose problems. | 5 | 5 | 100.00 |
| 2 | Able to understand the importance and need to adapt to changes in the complex and rapidly changing global business environment. | 5 | 5 | 100.00 |
| Relationship Percentage | 92.86 | 92.86 | 92.86 | |
| *Level of Contribution (0 - 5) : 0-None, 1-Very Low, 2-Low, 3-Medium, 4-High, 5-Very High | ||||
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