STRATEGIC MARKETING AND BRAND MANAGEMENT (Turkish-Non-Thesis Master's)

LEVEL: Master's Degree, TYYÇ: Level 7, EQF-LLL: Level 7, QF-EHEA: Second Cycle

It is accepted her first students to the Business Administration Graduate Program at Istanbul Altınbaş University in the 2017-2018 academic year.

Aim

  • The Master Program offers specialized training in global dynamics, business processes, organizational management, financial analysis, data analysis and strategic decision-making techniques to provide the capability to handle the complexity of the business world and being able to conduct academic research, discuss scientific theories, interpret data, and conduct applied scientific work. Within the scope of the program, comprehensive education that includes theoretical knowledge and practical applications in management, marketing, entrepreneurship, operations management, data analysis and strategic decision-making techniques is provided by academicians who are expertized in their fields and have sectoral experience. While the students gain the competence to conduct academic research, a wide pool of elective courses is offered according to their interests so that they can be specialized in the field they choose. Our program provides our students, who aim to be in academic life, the opportunity to improve themselves in terms of literature review, model development, data collection, data analysis and presentation as well.
Objective

  • The Master program aims to ensure that its students become leaders in the field they work in. Our graduates make a difference in their fields with the necessary knowledge and communication skills. Through the conferences and seminars attended throughout their studies, our students have the opportunity to meet academicians and professionals who are leaders in their fields and benefit from their experiences.
Qualification Awarded

Students who successfully complete this program are eligible for Master's Degree in Strategic Marketing and Brand Management.

Level of Qualification

Master Degree

Field of Education

Business and Administration

Specific Admission Requirements

Students who successfully complete this program are eligible for Master's Degree in Strategic Marketing and Brand Management. The Higher Education Authority (YOK) in accordance with the regulations, students who do graduate programs as a result of the adoption center ALES in Turkey, the performance of the student's undergraduate education (notes) and made according to the interview results.

Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)

Recognition of prior learning is subject to the framework bylaws at national level set by Council of Higher Education and to the related bylaws of Istanbul Altınbas University. Transfer of students among programs within the university is done according to quotas determined by the executive councils of the respective schools.

Qualification Requirements and Regulations

In order to graduate from this program, students must have a GPA of at least 2.50 out of 4.00 and complete 10 courses and 1 Project course.

Profile of the Programme

Altinbas University Master Program aims to educate innovative and entrepreneurial graduates who possess the necessary knowledge and communication skills to make a difference in their fields. The students at Master of Business Administration Program in Istanbul Altınbas University take a wide range of elective courses throughout their education as well as participate in conferences and seminars, where they find the opportunity to meet the leading academics and professionals in their field and learn from their experiences.

Occupational Profiles of Graduates With Examples

The graduates of this program work as marketing experts who add value in the public and private sectors as well as non-governmental organizations. The graduates can work in areas such as marketing, sales, procurement, logistics. Helping students to develop entrepreneurial competencies is also among the objectives

Access to Further Studies

Students who graduates from master programs without thesis are not allow to apply for studying at programs at PhD level in Turkey.

Graduation Requirements

In order to graduate from this program, students must have a GPA of at least 2.50 out of 4.00 and complete 10 courses and 1 Project course.

Mode of Study (Full-Time, Formal Education )

Full-time

Facilities

Students of the Master of Business Administration program at the Graduate School of Social Sciences at Istanbul Altınbaş University meet with the realities of the business world and meet with the leading academics and professionals in the field and increase their experience through international and national activities, seminars, conferences and elective courses.

Address, Programme Director or Equivalent

Asist. Prof. Dr. Öğr. Üyesi Ayşegül BAYRAKTAROĞLU GÜNER (Business Administration-Head of Department) Altınbaş Üniversitesi Gayrettepe Campus Esentepe, Büyükdere St. No:147, 34394 Şişli/İstanbul

ECTS Coordinator

  • Assist. Prof. Dr. AYŞEGÜL BAYRAKTAROĞLU GÜNER