| # | Programme Learning Outcomes | |||
|---|---|---|---|---|
| Knowledge | ||||
| Theoretical and/or factual knowledge | Aim | Objective | % | |
| 1 | 1 | |||
| 1 | Understand the advanced concepts and theories in the field of marketing management | 5 | 5 | 100.00 |
| 2 | Understand the main players, conditions and dynamics in the global business environment. | 5 | 5 | 100.00 |
| 3 | Recognize the legal framework that shapes the boundaries of business life. | 4 | 4 | 80.00 |
| Skills | ||||
| Cognitive and/or practical skills | Aim | Objective | % | |
| 1 | 1 | |||
| 1 | Develop innovative solutions to organizational problems not clearly defined. | 5 | 5 | 100.00 |
| 2 | Apply existing theories and use appropriate management tools and methods in making marketing related decisions. | 5 | 5 | 100.00 |
| Personal & Occupational Competences In Terms Of Each Of The Following Groups | ||||
| Autonomy & Responsibility | Aim | Objective | % | |
| 1 | 1 | |||
| 1 | Be able to select and use the available resources needed to collect and analyze data and make accurate inferences from research. | 5 | 5 | 100.00 |
| 2 | Use software and applications that are widely used in the field of marketing and business in general. | 4 | 4 | 80.00 |
| Learning to Learn | Aim | Objective | % | |
| 1 | 1 | |||
| 1 | Communicate effectively with oral and written people from different cultures. | 5 | 5 | 100.00 |
| 2 | Evaluate the contributions of individuals from different profiles and communicate effectively as a team player and provide positive contributions. | 5 | 5 | 100.00 |
| 3 | Understands the ethical standards in personal and business management. | 4 | 4 | 80.00 |
| Communication & Social | Aim | Objective | % | |
| 1 | 1 | |||
| 1 | Has active citizenship and social responsibility. | 4 | 4 | 80.00 |
| 2 | Understand the importance of lifelong learning in personal and professional development | 4 | 4 | 80.00 |
| Occupational and/or Vocational | Aim | Objective | % | |
| 1 | 1 | |||
| 1 | Able to analyze the corporate environment, understand business processes, identify relationships between system components, and diagnose problems. | 5 | 5 | 100.00 |
| 2 | Able to understand the importance and need to adapt to changes in the complex and rapidly changing global business environment. | 5 | 5 | 100.00 |
| Relationship Percentage | 92.86 | 92.86 | 92.86 | |
| *Level of Contribution (0 - 5) : 0-None, 1-Very Low, 2-Low, 3-Medium, 4-High, 5-Very High | ||||
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